UX DESIGN | APP DESIGN
In our current pandemic society, there is a need for contactless experiences in day-to-day experiences. Notably, contactless transactions are steadily being integrated into the food industry. How might we improve the buying experience by switching to automatic contactless pay and what might that experience look like in an ongoing pandemic?
I was given a design challenge from Lytx to design a mobile app to order from unmanned automated frozen yogurt trucks in the timeframe of one day, and I created a solution with the context of our current situation.
ABCYogurt is planning to offer self-driving frozen yogurt trucks which are completely unstaffed. “Froyo” in stores are commonly sold by unlimited toppings and charged by weight. ABCYogurt imagines a fleet of trucks patrolling neighborhoods and are looking for solutions on how customers can interact and make their purchase. They’re planning to make this an app-based purchase system. Design an app that allows a user to interact and make a purchase with an automated and unmanned Froyo Truck.
Some key phrases from the challenge prompted me to think about the business goals, potential user needs, and context of the problem. In our current pandemic setting, it would make sense to innovate a food service that was unmanned and contactless. This train of thought made me think more about the business needs in this specific setting. I considered the potential business motivations and considerations to take in with a contactless experience. Fleshing out these thoughts led me to understand the business more and come up with a business goal for ABCYogurt.
After exploring and narrowing in on the problem space, I went to focus on the potential users afterwards. I sent out a short survey to understand people’s experience with ordering food online either through an app or website. Most of my key findings centered on users’ concerns and frustrations:
Concerns with Ordering Food Online
Due to the timebox constraint, I did not have an opportunity to do extensive research on potential users. So I cut some corners and used the findings and my own personal experiences to make some personas of users who could use the app and detailed some of their specific needs and pain points.
I also scoped around to find any other competitors in the market. I found a couple of food trucks that had some interesting features. The users from my survey also mentioned the food apps they used such as UberEats, GrubHub, and Postmates. I looked at points of inspiration and points of improvement to potentially use in my own prototypes
After determining the business considerations and user needs in my defined problem space, I went to translate business goals into specific use cases that I could put into screen flows.
As I moved along with considering the type of screens I could design, I also made some assumptions so that I would not be worrying about all the intricate details of the design challenge.
I also set some constraints for myself so I do not overwhelm myself on the potential design solutions. Though there are tradeoffs with these constraints, I thought they would suffice in creating a MVP build of the app.
I created a user flow centering around a simple, safe, and satisfactory experience. This user flow was based on my personas' needs and wants and the considerations for ABCYogurt's business goals.
I created some key screens in the user flow that I thought defined significant parts of the user experience. Specific interactions on these screens would address the needs of the different personas.
I do feel pretty satisfied with what I was able to accomplish within the given timeframe, but if I have had more time, there would have been some things I would have done differently.