GRAPHIC DESIGN | VISUAL DESIGN
Adobe Photoshop, Illustrator, InDesign
Graphic + Visual Designer
Chai Diaries is a small business focused on specialty teas from around the world. The core value focuses on positivity through mindful actions (e.g. taking breaks with tea). As Chai Diaries continues to grow, so does the need for branding that better represents the business’s story and values.
This project is still a work in progress, but you can see some of my work below!
I currently work as the Graphic and Visual Designer and create designs for various platforms in order to engage with the business’ core audience, expand reach to new consumers, and boost conversion rates. I also work with the owner to create a visual branding that elevates the brand’s story and values. After researching through competitive analysis and communicating with the owner, I made a style guide to create a consistent aesthetic for the different digital assets I would create.